Резюме

Досвід
Роботи

7 років мого маркетинг-шляху

Січ 2021 - Лип 2023
(2 роки 7 міс)

Created 360° rebranding strategy, including the changing of style guides, brand guidelines, brand vision, and value proposition for short as well as long term.
Developed a brand new client platform adding gamification and user interaction.
Launched from scratch online media about digital marketing.
Create and adhere to monthly, quarterly, and annual budgets for the marketing starting from $50k
Train and manage marketing team, including performance reviews
Prepare and take part in sponsorship options for main industry offline and online events.
Ensure brand messages are strong and consistent across all channels and marketing efforts (events, email campaigns, web pages, and promotional material)
Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Coordinate sales and marketing efforts to boost brand awareness

Сер 2020 - Січ 2021
(1 рік 6 міс)

Developed a promotional strategy for affiliate partners and brands
Identified, cultivated, and motivated top performers and develop incentive programs to expand key partnerships
Was responsible for all affiliate and brand partnership reporting & analytics
Managed key promotional projects and campaigns WW
Participated in 20+ niche events.

Jan 2019 - Aug 2019
(8 mos)

Created educational video content directory.
Provided the text, voice, and media part of future courses.
Managed PR campaign (Social Media, Direct Partners).
Arranged company C-level speeches to be performed in front of Academy attendees.
Managed the assignments (making up the cases, brain rings, projects) as well as evaluating the performance of Academy attendees.
Finalized the study process with job offers to the most brilliant graduates.
Gave speeches presenting the company internally and externally.

Лип 2017 - Груд 2018
(1 рік 7 міс)

Implemented traditional direct marketing campaigns and customer-centric communications including marketing incentive fulfillment
Designed, built, audited (quality control), and executed marketing campaigns and incentive fulfillment to specifications within expected timeframes
Ensured marketing offers are provided to downstream operational systems
Provided mentoring, guidance, and support to team members

2018 - 2020

Спеціальність: Міжнародна економіка, торгівля та маркетинг.

2012 - 2015

Спеціальність: Міжнародна економіка та маркетинг.

Мови:

Навички:

Marketing and communication strategy development (long-term, short-term);
Project development: from idea generation to profit reports;
Creating rebranding campaigns;
Budget optimization and controlling;
Building the team from scratch and further management (10+ team members);
Marketing business processes development;
Knowledge of affiliate marketing and tracking solutions;
Experience in Native advertising and selective bidding optimization;
Flexible, able to work remotely and face the tight deadlines, able to prioritize and
multi-task;
Passion for music, marketing, advertising, online content development, and event
management;