Everad 360° Rebranding
Duration: 9 months;
Team: CMO, Performance marketing manager, 2 Designers, Creative copywriter, Event manager, SMM manager;
Key idea: recreate the whole marketing side — from strategy to merch collection.
01
Platform gamification
Impressive. Motivational. Interactive.
A brand new platform aims to draw into the game any affiliate. Unique currency is earned by completing missions, seasons, and day-by-day activities on the platform.
02
Style update
Analyzed main competitors and Everad positioning before, I found out that to bring a new generation of customers brand needs something special. This specialty was borrowed from the Suprematism era and tailored nowadays.
03
New philosophy
Art to create, monetize, support, and be an affiliate. Our team designed a new brand strategy on how marketing and art are interrelated. Every marketeer — is an artist, the Everad activity — pure art.
